Google Analytics 360
Certified Partner and Reseller for EMEA
We are a certified reseller of Google Analytics 360 (GA360) for all of EMEA. GA360 is part of the Google Marketing Platform (GMP) and is a web analytics tool through which you can collect data and insights from visitors to your websites and apps. With Analytics 360, a web analytics tool, you can measure and analyze data to better understand who your customers are and how they interact with your brand. This focuses on consumer behavior throughout the customer journey – from the first visit to a completed purchase. Contact us if interested in a purchase of the tool.
Google Analytics 360, an enhanced version of Google Analytics 4 (GA4), is ideal if you want a deeper understanding of what distinguishes your visitors and how they use your websites and apps. It can provide you with valuable insights into which content is engaging users, and to what extent.
Through Analytics 360's strong integration with Google's advertising solutions, the product provides a holistic view of how different media types interact, and can be used to effectively target ads to the right audience – based on first-party data and AI.
When you purchase Google Analytics 360 through us, you gain access to our professional support that is happy to help you create customized solutions. You also gain access to Merkle's unique services to monitor your implementation of Google Analytics 360 to ensure that the data collected from all your websites is of the highest possible quality. We can help you with everything within digital analytics!
Google Analytics 360 comes with an underlying Service Level Agreement (SLA), and you own your own data, which you will have in a signed agreement.
Level up with the enterprise version of the most used analytics platform. Merkle is Sweden's, the Nordics', and the world's leading supplier and reseller of Google Analytics 360 and has carried out thousands of successful Google Analytics 360 implementations for the world's leading brands. Google Tag Manager 360 is included when you purchase Google Analytics 360. We are also partners with Optimizely, which has a well-integrated tool for A/B testing (sold separately.)
Some of the benefits of Google Analytics 360 (GA360):
• Unlock the enormous potential in your data with more processing power and more options for data export.
• Increased data limits and faster access to processed data.
• Access to unsampled data in reports.
• Complete and fast data export to Google BigQuery to perform even deeper analysis and apply machine learning to automatically and quickly generate new insights.
• Understand your customers and connect insights to results.
What is the difference between GA and GA360?
The difference between Google Analytics 360 (GA360) and Google Analytics Standard (the free version) includes terms governed by a signed agreement, and a SLA (service level agreement). In addition, GA360 has a higher limit before sampling occurs, the possibility of unsampled reports, custom tables, roll-up properties, custom user roles, and higher limits for audiences, custom dimensions, custom metrics, event parameters, goals/conversions, explorations, and exports to BigQuery. Additionally, a higher quota for API usage and higher levels in relation to Google Ads, Search Ads 360, and Display & Video 360.
What does Google Analytics 360 measure?
The tool is used to measure how websites, apps, and other digital services are used to streamline marketing and make users more satisfied so that they will buy more, return more often to the website/app, and resolve more service issues on their own.
What does Google Analytics 360 cost?
The price for Google Analytics 360 is based on the volume of data sent in, the number of so-called events. The minimum price is based on a volume of 25 million events per month. Contact us for a price quote based on your volume!
A solution developed by Merkle that we include: Automatic monitoring of GA360 settings.
Monitoring of settings in GA360 ensures that accounts and properties are configured uniformly according to your policies.
A solution developed by Merkle that we include: Daily export of unsampled data via API to BigQuery.
This solution makes it possible to export data missing in the regular BigQuery export, allowing you to build effective dashboards that use BigQuery as a data source. Costs for BigQuery are, however, not included as that is a Google Cloud product and not a Google Marketing Platform product.
Google Tag Manager 360 is included and provides additional benefits.
Unlimited number of Workspaces, Approval Workflows that allow for approval processes to publish versions, and Container Zones that enable the inclusion of multiple different containers. For example, a specific container for marketing tags and one for analysis. Teams can work in specific containers independently of each other.
What are the advantages of GA360?
You get a tool with extensive support documentation online. It is also well-integrated with other important tools from Google. With Google Analytics 360, you also get higher limits in many parts of the tool.
Google Analytics 360, an enhanced version of Google Analytics 4 (GA4), is ideal if you want a deeper understanding of what distinguishes your visitors and how they use your websites and apps. It can provide you with valuable insights into which content is engaging users, and to what extent.
Through Analytics 360's strong integration with Google's advertising solutions, the product provides a holistic view of how different media types interact, and can be used to effectively target ads to the right audience – based on first-party data and AI.
When you purchase Google Analytics 360 through us, you gain access to our professional support that is happy to help you create customized solutions. You also gain access to Merkle's unique services to monitor your implementation of Google Analytics 360 to ensure that the data collected from all your websites is of the highest possible quality. We can help you with everything within digital analytics!
Google Analytics 360 comes with an underlying Service Level Agreement (SLA), and you own your own data, which you will have in a signed agreement.
Level up with the enterprise version of the most used analytics platform. Merkle is Sweden's, the Nordics', and the world's leading supplier and reseller of Google Analytics 360 and has carried out thousands of successful Google Analytics 360 implementations for the world's leading brands. Google Tag Manager 360 is included when you purchase Google Analytics 360. We are also partners with Optimizely, which has a well-integrated tool for A/B testing (sold separately.)
Some of the benefits of Google Analytics 360 (GA360):
• Unlock the enormous potential in your data with more processing power and more options for data export.
• Increased data limits and faster access to processed data.
• Access to unsampled data in reports.
• Complete and fast data export to Google BigQuery to perform even deeper analysis and apply machine learning to automatically and quickly generate new insights.
• Understand your customers and connect insights to results.
What is the difference between GA and GA360?
The difference between Google Analytics 360 (GA360) and Google Analytics Standard (the free version) includes terms governed by a signed agreement, and a SLA (service level agreement). In addition, GA360 has a higher limit before sampling occurs, the possibility of unsampled reports, custom tables, roll-up properties, custom user roles, and higher limits for audiences, custom dimensions, custom metrics, event parameters, goals/conversions, explorations, and exports to BigQuery. Additionally, a higher quota for API usage and higher levels in relation to Google Ads, Search Ads 360, and Display & Video 360.
What does Google Analytics 360 measure?
The tool is used to measure how websites, apps, and other digital services are used to streamline marketing and make users more satisfied so that they will buy more, return more often to the website/app, and resolve more service issues on their own.
What does Google Analytics 360 cost?
The price for Google Analytics 360 is based on the volume of data sent in, the number of so-called events. The minimum price is based on a volume of 25 million events per month. Contact us for a price quote based on your volume!
A solution developed by Merkle that we include: Automatic monitoring of GA360 settings.
Monitoring of settings in GA360 ensures that accounts and properties are configured uniformly according to your policies.
A solution developed by Merkle that we include: Daily export of unsampled data via API to BigQuery.
This solution makes it possible to export data missing in the regular BigQuery export, allowing you to build effective dashboards that use BigQuery as a data source. Costs for BigQuery are, however, not included as that is a Google Cloud product and not a Google Marketing Platform product.
Google Tag Manager 360 is included and provides additional benefits.
Unlimited number of Workspaces, Approval Workflows that allow for approval processes to publish versions, and Container Zones that enable the inclusion of multiple different containers. For example, a specific container for marketing tags and one for analysis. Teams can work in specific containers independently of each other.
What are the advantages of GA360?
You get a tool with extensive support documentation online. It is also well-integrated with other important tools from Google. With Google Analytics 360, you also get higher limits in many parts of the tool.
| Feature | Google Analytics standard properties | Google Analytics 360 properties |
|---|---|---|
Event parameters | 25 per event | 100 per event |
User properties | 25 per property | 100 per property |
Event-scoped custom dimensions and metrics | 50 event-scoped custom dimensions per property 50 event-scoped custom metrics per property | 125 event-scoped custom dimensions per property 125 event-scoped custom metrics per property |
Item-scoped custom dimensions | 10 per property | 25 per property |
Length of event parameter value | 100 characters The following exceptions apply: the page_title parameter must be 300 characters or fewer the page_referrer parameter must be 420 characters or fewer the page_location parameter must be 1,000 characters or fewer | 500 characters (including the page_title and page_referrer parameters)the page_location parameter must be 1,000 characters or fewer |
Key events | 30 | 50 |
Audiences | 100 | 400 |
Explorations | 200 created per user per property 500 shared per property | 200 created per user per property 1000 shared per property |
Explore sampling limits | 10M events per query | 1B events per query |
Unsampled explorations | Not available | Unsampled results up to 15B events per day per property |
API quotas Most requests consume fewer than 10 tokens. | 200,000 tokens per day | 2M tokens per day |
Data retention | ||
BigQuery Export | Daily export: 1 M events Streaming export: unlimited | Daily export: Billions of events Streaming export: unlimited |
Distinctly named events There is not limit on the number of distinctly named events for web data streams. | 500 per app user (for app data streams) You might see more than 500 distinctly named events if users on different app instances trigger different events. Automatically collected events och enhanced measurement events dont count toward the limits. | 2000 per app user (for app data streams) You might see more than 500 distinctly named events if users on different app instances trigger different events. Automatically collected events och enhanced measurement events dont count toward the limits. |
Data import | Manual uploads: 120 uploads per day per property Storage limit: 10 GB per property | Manual uploads: 120 uploads per day per property Storage limit: 1 TB per property |
Questions about digital analytics?
Contact us for more information. Jorge Ramirez is ready to answer your questions about digital analytics and Google Analytics 360. We are certified to sell Google Analytics 360 in all of EMEA.
sales.sweden@merkle.com